Paid Social Media: Review the metrics from a lead generation campaign you managed.Here are a couple of ideas you can use for inspiration: You may also have to demonstrate the value you would add to the agency.įor example, you might show prior results you’ve achieved or prepare a case study to share with the agency. If you’re considering joining an agency, you may need to contribute more than skills and experience alone. Yet agencies may provide you with a wider range of experience, especially if you manage a diverse range of clients or brands in a highly competitive niche. In contrast, agencies tend to pay slightly less. In general, in-house roles have higher salaries and may offer more room for negotiation. Supporting clients in several time zonesĪnother big difference between the two types of roles is the social media manager salary.
#Social media manager salary update#
Leading client onboarding and status update meetings.Performing client research in a range of industries.Setting and achieving key performance indicators (KPIs).If you go the agency route, you may also have to tackle duties like: Monitoring social media metrics and campaign results.Analyzing competitors, audiences, and industry trends.Supervising staff members, including social media schedulers and community managers.Managing social media engagement and brand reputation.Overseeing social media channels, including Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter, and YouTube.Coordinating content development, including copy and creatives.Developing paid and organic social media budgets.Creating brand style guides and campaign briefs.Designing social media strategies that align with marketing and business goals.Social listening skills could increase your salary by almost 25%.Īs a social media manager, you can look for an in-house job with a single company or a role with an agency, where you’ll manage multiple clients in a number of industries.īoth roles typically include standard responsibilities like: Customer relationship management and creative writing skills could boost your earning potential by about 33%. Indeed reports that social media managers with media buying and budgeting skills could garner a salary 40% higher than average. If you have advanced technical skills, you may be able to negotiate more successfully. Organization so you can handle multiple social media channels seamlessly.Creativity so you can design and execute innovative campaigns.Communication skills so you can develop effective messaging.Analytical thinking so you can review data and optimize your strategy.Adaptability so you can experiment, learn, and lead your team to success.In fact, social media managers with degrees in journalism and political science have some of the highest average salaries.Īs a social media manager, you’re expected to have a few essential soft skills: Those fields of study, however, aren’t the only ones that could help you increase your earning potential. Studying marketing, advertising, or communications could help you qualify for this type of role.
Earning a Master of Business Administration (MBA) could get you closer to an average of $60,0000 per year.
However, if you have an advanced degree, you could have additional power to negotiate.Ĭandidates with master’s degrees earn an average of $55,000 per year. Accenture senior manager salary reddit.How education affects social media manager salaries
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